Making the most of what you already have.
Reverse cooking. Establish the ingredients first...then find the recipe. Perfect for people that don't grocery shop often or for those who just can't justify spending money on ingredients just to make ONE recipe they saw on snapchat.
There's a very linear way we go about finding new recipes today. We find a recipe we'd like to make. We make a list of what ingredients we're missing. Then we go out and purchase what's needed.
But what if we reversed that process? Oooooh the money and time we would save.
Most of us have plenty of items sitting in our kitchens waiting for us to make meals out of them. The problem: we don't know what meals we can make out existing or left over items. Introducing KOOC.